Home » Archives for John Stevenson » Page 28

Author: John Stevenson

Dress up to take a step up

The way we dress affects how we feel, and how we feel affects our ability to get things done. Say what you will about outdated dress codes, flip-flops versus loafers, t-shirts versus ties, but there’s scientific proof that when we dress for success, it actually works. Researchers call the link between what we wear and …

Read more

Why you should get emotional in sales and marketing

We can perceive, experience, and communicate feelings as humans. That’s our claim to fame as a species. Sure, other species feel things, but we can actually describe what we feel. We also know that emotions drive customer (and employee) behavior, but most of us are still in the dark when it comes to connecting with …

Read more

Sincere thanks to clients, friends and family

‘We should certainly count our blessings, but we should also make our blessings count.’ — Neal A. Maxwell In keeping with the spirit of this gratitude-filled holiday week, we’d like to extend a simple and sincere thank you. Thank you, Our Readers, for letting us share an idea each week in this note. Thank you, Entrepreneurs and Business …

Read more

The four essentials of being great, according to Collins

Jim Collins is one of the most accomplished business researchers and writers in the world. He wrote “Built to Last” with Jerry Porras (on the best seller list for 6 years), followed up by “Good to Great” (sold over 2.5 million hard cover copies) but “Great By Choice” might be his best work ever because …

Read more

A Psalm of Life

Like almost everyone, I’ve been following the horrifying events in Paris. The battle cries for revenge, war, and justice have already sounded and will continue. Those thoughts are natural, necessary and satisfying on some level, but I keep thinking about a favorite Henry Wadsworth Longfellow poem on life. In “A Psalm of Life,” Longfellow celebrates …

Read more

The 10 commandments of solving problems

Issues and problems pop up daily and there are a thousand ways to solve each one. Being stuck and being perfect are the enemies of progress and problem-solving, but how do you guard against those man-made traps? Gino Wickman is the designer of EOS®, the Entrepreneurial Operating System, which is a set of simple business-building …

Read more

How to have difficult conversations

Joseph Grenny is a four-time New York Times bestselling author and leading social scientist for business performance. One of his most popular books is “Crucial Conversations: Tools for Talking When Stakes Are High.” So what’s a crucial conversation? Grenny defines it as a moment when opinions differ, the stakes are high, and emotions are strong. In his 25 years of studying …

Read more

Use power words to get powerful results from your writing

Whether you’re writing ads, articles, or emails, simple word selection can make a big difference in driving results versus being ignored. You’ve got to be sure to use power words in your writing if you want people to notice and do something. Attractive art like photos and illustration can grab attention, but experienced communicators know that …

Read more

Destined to succeed, or determined to succeed?

Harvey Mackay’s most famous and memorably titled book is “Swim with the Sharks Without Being Eaten Alive.” He’s written and published another half dozen books, and his weekly columns have been widely distributed for the last 30 years. Mackay’s day job was selling envelopes. Not a terribly complicated or thrilling business, but he was determined …

Read more

Helping 100,000 people is a good start

Dr. Don Berwick is a pediatrician and a true hero of modern healthcare improvement. Author and management expert Tom Peters calls him the “Mother Teresa of health safety.” Berwick is one of the founders of the Institute for Healthcare Improvement and is the architect of its groundbreaking 100,000 Lives Campaign. In December 2004, he brazenly …

Read more